There are both free and paid options but, to make your choices easier, I’ll go over the most recommended tools so you can pick from the one that better suits your needs. And one other way you can segment your list is by preference. With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? These work so well because the reader is already interested in the topic. Automating your emails is an excellent way to nurture your list. His lead magnet is a free chapter of his bestselling book, Atomic Habits. Once they land on your site, how do you get them to sign up to your email list? Here’s an example of a lead magnet from Melyssa Griffin: Having a strong lead magnet that’s specific and perceived as valuable to your audience can dramatically increase your subscriber rate. Let’s look at three ways. You can give that feeling to your subscribers by using emojis in your subject lines. GDPR helps customers to have more control over their data. Learn more about us. What do you say? While you can offer a jam-packed, effective email filled with proven strategies, using a case study can help boost the relevancy and make it clear to your subscribers what they need to focus on to change their situation. Generally, people sign up to a list because they want to stay informed about your business. Here are four excellent email marketing services you can get started using today. Share on Facebook; Share on Twitter; Share on Google+; Share on Pinterest; Share on Linkedin; Share on Tumblr; Share on … You’ll find all the usual features like tagging, segmentation, a visual automation builder, impressive deliverability, and strong integration with most of the popular internet marketing tools. Check out Adam’s definitive guide to lead magnets. Lastly, email marketing is an effective strategy for converting people into customers. You know you need to do it. It’s true that double opt-in decreases your conversion rate – up to a 30% less conversion rate. We get it. Check to see if you pass the spam test and land in inboxes with Mail Tester. Schedule and Send Emails 07. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list. The next email in your welcome series can be educational — help unaware subscribers learn what they’re struggling with and how you can help them. Sending them pitch after pitch won’t help with retention and might only annoy your subscribers. author Kim M. MacPherson. You can use email to notify your subscribers of your latest blog post, webinars, giveaway or promotional deal. Email Marketing: 101. Being personal also helps with increasing your click-through rates if subscribers expect a level of personalization whenever they see your email in their inbox. But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. Thanks to this guide, you have the know-how. Email is not dead. Here are six popular email incentive ideas you can whip up easily using various free tools: While a cheat sheet or checklist seems too simple for people to get excited over, the fact that it IS easy is what makes it one of the best types of optin offers. You can use “If, else” logic to branch subscribers off in another direction when they take a certain action, or finish an email mini-course. There are several smart ways to segment your list. Now it’s time to put into practice what you’ve learned above so you can grow your email list and get more customers. If you can connect a feeling or emotion to your product with a story, you’ll have a better chance at conversions than with any other marketing strategy. View the latest business news about the world’s top companies, and explore articles on global markets, finance, tech, and the innovations driving us forward. But the easiest way to deliver a challenge is via a drip campaign. One factor to consider when choosing the best email marketing service for you is email deliverability. Her masterclass is filled with actionable advice as well as case studies — like the one below from Julie Naismith — for email list building: If you don’t have an evergreen webinar to offer, you can repurpose a popular blog post of yours where you share a case study as your second email. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. Since welcome emails have the highest open rates, you need to make the most of this email. Email Marketing 101. From a free lesson to a free course, using a sneak peek as your lead magnet can boost conversions and sales. FREE Get Started. Solves one problem — a pressing problem or challenge your audience struggles with the most. Starting an email list isn’t hard either. However, use them sparingly, and only if they fit your brand and audience. As a small business owner, you don’t want to be bogged down by having to send out emails by hand. All the info and tasks about email marketing can be complicated and confusing. In the second email in her welcome series, Amy Porterfield offers a free masterclass on how to grow your email list as a beginner. There’s a growing trend of subscribers using mobile devices to open and read emails. Twitter Facebook LinkedIn Flipboard 0. As many as 53% of subscribers choose to use their smartphones or tablets to read emails rather than using a desktop or laptop. Creating a landing page for your offers can help your conversion rates by as much as 43%. Having an email list enables you to direct the conversation about your business to a more personal level – the visitor’s in-box. Take our Email Marketing 101 Course and get a feel for the way April teaches, PLUS, gain some valuable skills — all for FREE! Suzanne Wentley January 7, 2021. Sending out a drip email campaign makes it so your subscribers don’t forget about you, while at the same time letting them get to know you and what more you have to offer. These incentives are known by many names…. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. This typically is the first step in the customer acquisition process. Email integrates nicely with other marketing strategies. For example, when you sign up to Blogging Wizard, you have to confirm: Once you click the confirmation button, you receive the goodies. Bloggers and solopreneurs can also take advantage of this powerful email marketing feature. For example, email marketing tips for B2B (business-to-business) companies might include asking a compelling question to get a business owner thinking about their customers or their company’s performance. — making it easy to find what your audience likes. Email marketing is a vital element of any marketing strategy. Email Marketing 101: The Basics of Email Marketing as a Travel Professional For many people, email is the preferred method of business communication, particularly when used to market their products and services. We help smart entrepreneurs turn their blogs into profitable businesses. Just look at how Brennan Dunn of Double Your Freelancing’s lead magnet hits each point. But, according to CoSchedule, there are clusters of days and times that are optimal for an increase in email open rates and click-through rates: You have some leeway on when you want to send your emails. Smart Blogger offers similar in-content upgrades for their posts on freelance writing jobs, starting a blog, and affiliate marketing. What do you want them to know about you and what you do? And savvy marketers know that when people sign up to their list, it’s the best method of moving them from interested to definitely in the conversion conversation. His reason for the successful email campaign? However, if you’re new to email marketing automation, ActiveCampaign has so many features that it can be a bit overwhelming, making the learning curve steeper than some other email service providers. Michael Hyatt sends the free download, but also let’s new subscribers know about his podcast and gives them a sweet 20% discount off his planner as a thank you gift. Yep!! Drip also has unique offerings like Facebook Custom Audience Integration and extensive Liquid templating integration for creating advanced automations and emails unique to each subscriber. You can do that by using the best pop-up placement practices. Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. With a double opt-in list, a subscriber clicks submit and then has to wait for an email confirmation. Sumo and OptinMonster are two other lead capture tools that also offer many email signup forms to choose from. For example, Melyssa Griffin has a Pinterest course out and created an email talking about Pinterest’s Algorithm change in February 2016. Copyright © 2012-2021 Blogging Wizard. The reader gives you his or her email, you give them your free bonus. With your business online, it’s vital to attract and retain leads. You can set up a trigger link when you scrub your email list to have only engaged subscribers on your list. They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. Here are a few tried-and-true tactics: Greet new subscribers with welcome emails. You’ve found your email service provider and lead capture tools. Unlike some tools, you only pay for each subscriber one time, no matter how many tags they have or lists they are on. For example, website designer Nesha Woolery has a free six-day brand discovery course that she uses to entice quality leads for her business. Write Engaging Email Content 05. With your About page being one of the most read pages on your site, it’s no wonder that having an optin form is a given. Note: Need more help with content upgrades? Using these three simple tips for your email subject lines can help you with achieving high open rates and creating loyal fans. Free recipes — Not one, but THREE eBooks?! Not many people will sign up to your list if all you have is a blurb saying to sign up! If in doubt, consult a lawyer because we are not legal professionals, nor should this constitute legal advice. Work aggressively to build your list. She was able to tie this recent event to her course. Let’s look at four types of emails to send to your email list that builds trust and boosts conversions. It’s attention-grabbing because there are no other distractions. AWeber has been around for over two decades, making them one of the first easy-to-use email marketing services out there (along with Constant Contact and GetResponse) for small businesses and entrepreneurs. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? Get them to sign up to your email list subscribers should be adopting for your subscribers using... Attention and increases their search engine visibility season at the beginning of email! 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